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Insights into social business, networking, digital marketing and more...

The Unexpected Hazards of Freelance Work!

I develop websites and do social media freelance work on the side (jameslacorte.com). The developer of a proposed rezoning (to build a mixed-use development) contracts me to build and manage their website and social channels. I post updates on a...

14 Tips For Building An Online Community

FeverBee is a great organization of experts exploring the psychology of online communities. I subscribe to their newsletter because it’s a great way to learn about developing, building and growing an online community. One of their older posts discussed tips...

Social Business Is Not About Technology

The word "social business" is thrown around almost as much as the catch phrase "The Cloud".  But what makes me want to stab pencils through my ears (so I don't have to listen to  the rest of the conversation) is when the social business conversation focuses...

Kayaking and Community Management

As I was kayaking this weekend I tried to study the ebb and flow of the water and ways to most efficiently navigate. I was mostly successful but a few times got stuck and struggled to avoid the rocks. It didn’t ruin the overall experience of the day. The struggles...

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