Blog
AI for Communications, Marketing & Business
Ideas and practical examples for using AI in communications, marketing and everyday business work. I cover tools, workflows, content development, automation and ways to use AI more effectively without losing judgment, context or a human voice.
Blog Categories: Executive Visibility | Social & Digital Marketing
Why So Many AI Graphics Look the Same and How to Fix It.
Small businesses are using ChatGPT and other AI tools to create Facebook posts, signs and promotional graphics. The problem is easy to spot: a lot of them look like they came from the same machine. Too many gradients. Too much text. Random icons. Awkward spacing....
Instagram’s New AI Assistant Knows What Works. Should You Listen?
Instagram is rolling out an AI assistant that can analyze how your content performs and help you figure out what to create next. For creators and small businesses, that could be really useful. It also raises an interesting question: How much should we let the platform...
AI Agents for Small Business: What Meta Muse Means for the Future of Work
Most people still use AI like a smarter search engine. Ask a question, get an answer. AI agents go a step further. They can actually do the work. Meta’s new Muse is a good example. Instead of asking it what you should do next, you can give it a job and let it take...
How Small Businesses Can Get Started With AI
Most small business owners ask some version of the same question: Where do I even start with AI? The news headlines don’t help. One says AI will replace everyone. The next says it’s overhyped. And don’t forget the predictions that AI will end the world. None of this...
AI Managed My Fantasy Football Team. Here’s Where I Draw the Line
I tried something new this week that gave me a glimpse of where AI is headed but it also made me a little uncomfortable. I used Muse, a new Facebook bot, to help manage my ESPN fantasy football team. I gave it my login information and watched as it navigated ESPN just...
What I’ve Learned Using AI for Communications
I’ve used AI for the obvious things like revising emails, reviewing documents, and cleaning up drafts. I’ve also built AI agents that help me manage a project, so I can quickly find information and track decisions. But the most useful thing I’ve learned is to use AI...
Your Brand Guide Is the Instructions Every AI Tool and Freelancer Wishes You’d Given Them
Example one page brand guide Download Now I keep noticing the same thing scrolling small business social media: a post with an AI-generated image that's a little too polished. Colors are too saturated. Lighting that doesn't match anything else on the page....
What the Heck Is RAG? (And Why Your Small Business Should Care)
Retrieval-Augmented Generation, explained without the jargon. What it is, why it matters for small businesses, and how to actually use it. I made a short video recently trying to explain a term that I think is simple yet powerful for small businesses. RAG. Not the...
Claude vs. ChatGPT vs. Copilot: Who Built the Best Project Workbook?
Years ago, when I worked in a Project Management Office, we relied on custom Microsoft Excel workbooks to manage projects. It wasn't fancy, but it kept everything like timelines, risks, actions, budgets, and status updates in one place, and it worked well. Today's...
AI on a Shoestring: How Small Businesses Can Compete Without Big Budgets
Most small businesses assume AI is only for big companies with big budgets. The reality? Many affordable (and even free) AI tools are already helping local businesses save time, reach more customers, and compete with much larger competitors. Here’s how you can put AI...