Blog
Executive Visibility & Thought Leadership
Ideas for helping executives build a stronger, more credible presence through social media, thought leadership and strategic content. I cover LinkedIn, executive positioning, content development and ways leaders can become more visible without sounding overly polished or promotional.
Blog Categories: Social & Digital Marketing | AI Technology
Executives Don’t Need More Content. They Need a Point of View.
One thing I’ve learned helping executives on LinkedIn is that most don’t need more content. They need a clearer point of view. Many executives default to sharing company news, announcements and milestones. That’s fine, but it shouldn’t make up most of what they post....
You’re Probably Not Commenting Enough on LinkedIn
A few weeks ago, I commented on someone else’s LinkedIn post resulting in over 13,000 impressions and led to a few good new connections. The importance of visibility is something I talk about to executives. What you comment on LinkedIn can be almost as important as...
Consistency Is an Operations Problem,
The challenge isn’t your content; it’s the lack of a structured system. Here is the distinction. When it comes to writing most leaders think they’re undisciplined. They’re not. They’re just trying to run a content habit on willpower, and willpower is the wrong fuel. I...
Why Executive Visibility Matters More Than Ever
You trust other people with your finances, your legal needs, and your calendar. So why does delegating your voice feel like cheating? Think about everything you already hand off. You don’t do your own taxes. You don’t write your own contracts. You probably haven’t...