Blog
Social Media, Executive Visibility, Digital Marketing & AI Insights
I write about practical ways businesses and executives can use social media, digital marketing and AI to improve visibility, communicate more effectively and work smarter. You’ll also find ideas on executive thought leadership, LinkedIn strategy, content development and the changing role of AI in communications and marketing.
Blog Categories: Executive Visibility | Social & Digital Marketing | AI Technology
Why So Many AI Graphics Look the Same and How to Fix It.
Small businesses are using ChatGPT and other AI tools to create Facebook posts, signs and promotional graphics. The problem is easy to spot: a lot of them look like they came from the same machine. Too many gradients. Too much text. Random icons. Awkward spacing....
Instagram’s New AI Assistant Knows What Works. Should You Listen?
Instagram is rolling out an AI assistant that can analyze how your content performs and help you figure out what to create next. For creators and small businesses, that could be really useful. It also raises an interesting question: How much should we let the platform...
AI Agents for Small Business: What Meta Muse Means for the Future of Work
Most people still use AI like a smarter search engine. Ask a question, get an answer. AI agents go a step further. They can actually do the work. Meta’s new Muse is a good example. Instead of asking it what you should do next, you can give it a job and let it take...
Why Businesses Should Have a Blog
A business blog can feel like one more thing to maintain. But a blog does something other channels do not do as well: it creates a permanent library of useful content your business owns. Every good article gives people another way to find you, understand what you do...
How Small Businesses Can Get Started With AI
Most small business owners ask some version of the same question: Where do I even start with AI? The news headlines don’t help. One says AI will replace everyone. The next says it’s overhyped. And don’t forget the predictions that AI will end the world. None of this...
AI Managed My Fantasy Football Team. Here’s Where I Draw the Line
I tried something new this week that gave me a glimpse of where AI is headed but it also made me a little uncomfortable. I used Muse, a new Facebook bot, to help manage my ESPN fantasy football team. I gave it my login information and watched as it navigated ESPN just...
What I’ve Learned Using AI for Communications
I’ve used AI for the obvious things like revising emails, reviewing documents, and cleaning up drafts. I’ve also built AI agents that help me manage a project, so I can quickly find information and track decisions. But the most useful thing I’ve learned is to use AI...
LinkedIn Collaborative Posts: What They Are & When to Use Them
LinkedIn is rolling out Collaborative Posts, which let individuals and Company Pages publish a post together. The obvious benefit is reach. One post can potentially reach both audiences. But I think the bigger value is credibility. If an executive volunteers with a...
Executives Don’t Need More Content. They Need a Point of View.
One thing I’ve learned helping executives on LinkedIn is that most don’t need more content. They need a clearer point of view. Many executives default to sharing company news, announcements and milestones. That’s fine, but it shouldn’t make up most of what they post....
You’re Probably Not Commenting Enough on LinkedIn
A few weeks ago, I commented on someone else’s LinkedIn post resulting in over 13,000 impressions and led to a few good new connections. The importance of visibility is something I talk about to executives. What you comment on LinkedIn can be almost as important as...