Blog
Social Media & Digital Marketing
Practical ideas on social media strategy, digital marketing, content and audience growth. I focus on what businesses and executives can do to improve visibility, strengthen their online presence and make better use of the channels they already have.
Blog Categories: Executive Visibility | AI Technology
Why So Many AI Graphics Look the Same and How to Fix It.
Small businesses are using ChatGPT and other AI tools to create Facebook posts, signs and promotional graphics. The problem is easy to spot: a lot of them look like they came from the same machine. Too many gradients. Too much text. Random icons. Awkward spacing....
Instagram’s New AI Assistant Knows What Works. Should You Listen?
Instagram is rolling out an AI assistant that can analyze how your content performs and help you figure out what to create next. For creators and small businesses, that could be really useful. It also raises an interesting question: How much should we let the platform...
AI Agents for Small Business: What Meta Muse Means for the Future of Work
Most people still use AI like a smarter search engine. Ask a question, get an answer. AI agents go a step further. They can actually do the work. Meta’s new Muse is a good example. Instead of asking it what you should do next, you can give it a job and let it take...
Why Businesses Should Have a Blog
A business blog can feel like one more thing to maintain. But a blog does something other channels do not do as well: it creates a permanent library of useful content your business owns. Every good article gives people another way to find you, understand what you do...
LinkedIn Collaborative Posts: What They Are & When to Use Them
LinkedIn is rolling out Collaborative Posts, which let individuals and Company Pages publish a post together. The obvious benefit is reach. One post can potentially reach both audiences. But I think the bigger value is credibility. If an executive volunteers with a...
Executives Don’t Need More Content. They Need a Point of View.
One thing I’ve learned helping executives on LinkedIn is that most don’t need more content. They need a clearer point of view. Many executives default to sharing company news, announcements and milestones. That’s fine, but it shouldn’t make up most of what they post....
You’re Probably Not Commenting Enough on LinkedIn
A few weeks ago, I commented on someone else’s LinkedIn post resulting in over 13,000 impressions and led to a few good new connections. The importance of visibility is something I talk about to executives. What you comment on LinkedIn can be almost as important as...
Your Brand Guide Is the Instructions Every AI Tool and Freelancer Wishes You’d Given Them
Example one page brand guide Download Now I keep noticing the same thing scrolling small business social media: a post with an AI-generated image that's a little too polished. Colors are too saturated. Lighting that doesn't match anything else on the page....
How Small Businesses Can Choose the Right Social Media Channel (and How Often to Post)
Struggling with social media? Learn how small businesses can pick the best channel, set a realistic posting schedule, and save time with smart strategies. Most small business owners know they should be on social media, but few have the time or budget to be everywhere....
10 Creative Ways Small Businesses Can Use Video to Engage Customers
Video isn’t just for big brands with big budgets anymore. Today, small businesses can use short, authentic videos to connect with customers, build trust, and stand out on social media. The key is being relatable—showing the people, stories, and real life behind your...