Blog
Social Media & Digital Marketing
Practical ideas on social media strategy, digital marketing, content and audience growth. I focus on what businesses and executives can do to improve visibility, strengthen their online presence and make better use of the channels they already have.
Blog Categories: Executive Visibility | AI Technology
How Small Businesses Can Win on Facebook — Organically and with a Small Budget
Facebook isn’t dead. For small businesses, it’s still one of the best ways to connect with customers. The trick is using it smartly balancing organic activity with a small, targeted ad budget. Start with your foundation. Make sure your Facebook page is complete and...
𝗪𝗵𝘆 𝗶𝘀 𝘀𝗼𝗰𝗶𝗮𝗹 𝗮𝗹𝘄𝗮𝘆𝘀 𝘁𝗵𝗲 𝗹𝗮𝘀𝘁 𝘁𝗼 𝗸𝗻𝗼𝘄 𝗯𝘂𝘁 𝘁𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘁𝗵𝗲 𝗵𝗲𝗮𝘁?
Too often, social teams are brought in last. The campaign’s already locked. The messaging baked. And then the brief lands in the inbox: “Make it pop.” No input. No context. No seat at the table. But when things go sideways—when the comments flood in with confusion,...
Gemini Storybook: A Smarter Way to Show Off Your Ideas
Yesterday I posted about why social media should never be an afterthought in campaigns—it belongs upfront in the strategy. If you missed it, you can catch that post here: Original Post. To make the point even more visual, I tried out Gemini’s new Storybook feature....
How to Do Healthcare Social Media Right
This podcast episode originally ran on the Convince & Convert Social Pros Podcast to discuss the ins and outs of being a healthcare social media manager. Helping Before Marketing Even more so than most industries, working in healthcare should be all about helping...
Navigating the Maze of Content Strategy in Big Orgs: A Humorous Guide to Staying Sane
Are you ready to dive into the whirlwind adventure of applying content strategy across various campaigns in a large organization? If you’re imagining a serene stroll in the park, think again. It’s more like herding cats during a three-ring circus. But fear not! Here...