by James LaCorte | Oct 6, 2026 | AI, Digital Marketing, Social Media
Small businesses are using ChatGPT and other AI tools to create Facebook posts, signs and promotional graphics. The problem is easy to spot: a lot of them look like they came from the same machine. Too many gradients. Too much text. Random icons. Awkward spacing....
by James LaCorte | Oct 4, 2026 | AI, Social Media
Instagram is rolling out an AI assistant that can analyze how your content performs and help you figure out what to create next. For creators and small businesses, that could be really useful. It also raises an interesting question: How much should we let the platform...
by James LaCorte | Sep 30, 2026 | AI, Digital Marketing
Most people still use AI like a smarter search engine. Ask a question, get an answer. AI agents go a step further. They can actually do the work. Meta’s new Muse is a good example. Instead of asking it what you should do next, you can give it a job and let it take...
by James LaCorte | Sep 24, 2026 | AI, Process & Technology
Most small business owners ask some version of the same question: Where do I even start with AI? The news headlines don’t help. One says AI will replace everyone. The next says it’s overhyped. And don’t forget the predictions that AI will end the world. None of this...
by James LaCorte | Sep 21, 2026 | AI
I tried something new this week that gave me a glimpse of where AI is headed but it also made me a little uncomfortable. I used Muse, a new Facebook bot, to help manage my ESPN fantasy football team. I gave it my login information and watched as it navigated ESPN just...
by James LaCorte | Sep 14, 2026 | AI, Process & Technology, Strategic Communications
I’ve used AI for the obvious things like revising emails, reviewing documents, and cleaning up drafts. I’ve also built AI agents that help me manage a project, so I can quickly find information and track decisions. But the most useful thing I’ve learned is to use AI...