by James LaCorte | Oct 6, 2026 | AI, Digital Marketing, Social Media
Small businesses are using ChatGPT and other AI tools to create Facebook posts, signs and promotional graphics. The problem is easy to spot: a lot of them look like they came from the same machine. Too many gradients. Too much text. Random icons. Awkward spacing....
by James LaCorte | Sep 30, 2026 | AI, Digital Marketing
Most people still use AI like a smarter search engine. Ask a question, get an answer. AI agents go a step further. They can actually do the work. Meta’s new Muse is a good example. Instead of asking it what you should do next, you can give it a job and let it take...
by James LaCorte | Sep 22, 2025 | Digital Marketing, Social Media
Video isn’t just for big brands with big budgets anymore. Today, small businesses can use short, authentic videos to connect with customers, build trust, and stand out on social media. The key is being relatable—showing the people, stories, and real life behind your...
by James LaCorte | Aug 26, 2025 | AI, Digital Marketing
Social Media + Storytelling = Smarter Campaigns Yesterday I posted about why social media should never be an afterthought in campaigns—it belongs upfront in the strategy. If you missed it, you can catch that post here: Original Post. To make the point even more...
by James LaCorte | Aug 25, 2025 | Digital Marketing, Strategic Communications
Are you ready to dive into the whirlwind adventure of applying content strategy across various campaigns in a large organization? If you’re imagining a serene stroll in the park, think again. It’s more like herding cats during a three-ring circus. But fear not! Here...