by James LaCorte | Oct 6, 2026 | AI, Digital Marketing, Social Media
Small businesses are using ChatGPT and other AI tools to create Facebook posts, signs and promotional graphics. The problem is easy to spot: a lot of them look like they came from the same machine. Too many gradients. Too much text. Random icons. Awkward spacing....
by James LaCorte | Oct 4, 2026 | AI, Social Media
Instagram is rolling out an AI assistant that can analyze how your content performs and help you figure out what to create next. For creators and small businesses, that could be really useful. It also raises an interesting question: How much should we let the platform...
by James LaCorte | Sep 28, 2026 | Social Media
A business blog can feel like one more thing to maintain. But a blog does something other channels do not do as well: it creates a permanent library of useful content your business owns. Every good article gives people another way to find you, understand what you do...
by James LaCorte | Sep 7, 2026 | Social Media
LinkedIn is rolling out Collaborative Posts, which let individuals and Company Pages publish a post together. The obvious benefit is reach. One post can potentially reach both audiences. But I think the bigger value is credibility. If an executive volunteers with a...
by James LaCorte | Aug 31, 2026 | Executive Visibility, Social Media
One thing I’ve learned helping executives on LinkedIn is that most don’t need more content. They need a clearer point of view. Many executives default to sharing company news, announcements and milestones. That’s fine, but it shouldn’t make up most of what they post....
by James LaCorte | Aug 24, 2026 | Executive Visibility, Social Media
A few weeks ago, I commented on someone else’s LinkedIn post resulting in over 13,000 impressions and led to a few good new connections. The importance of visibility is something I talk about to executives. What you comment on LinkedIn can be almost as important as...