You Have Something to Say. Finding the Time Is the Problem.
Most executives and small business owners don’t need help having ideas. They need help turning those ideas into content consistently.
I help identify the topics worth talking about, develop a practical content strategy and turn your expertise into content that sounds like you.
How I Help
Strategy Development
Define the topics, audiences and opportunities that should shape an executive’s digital presence.
Content & Ghostwriting
Develop LinkedIn posts, articles and other thought leadership content in the executive’s voice.
Visibility & Engagement
Build a consistent presence through publishing, commenting, engagement and smart content distribution.
Executive Visibility Services
- LinkedIn strategy
- LinkedIn profile optimization
- Thought leadership strategy
- Content calendars
- Ghostwriting
- LinkedIn posts
- Articles and blog content
- Content promotion and engagement strategy
Support can range from a focused strategy or profile review to ongoing executive content development.
What I’ve Built for Executives
Start With the Executive, Not the Content Calendar
Effective thought leadership shouldn’t begin with, “What should we post this week?” It starts with what the executive knows, what they care about, what their audience needs and where they have a credible point of view.
From there, I help create a practical system for capturing ideas and turning them into content without making social media another full-time job.
What This Can Look Like
Listen
Conversations, existing content and business priorities help identify the executive’s voice and areas of expertise.
Plan
Develop themes, audiences and a realistic publishing approach.
Create
Turn ideas, conversations and expertise into posts, articles and other content.
Learn
Review performance and engagement to determine what resonates and improve the strategy.
Writing on Visibility and Thought Leadership
Why So Many AI Graphics Look the Same and How to Fix It.
Small businesses are using ChatGPT and other AI tools to create Facebook posts, signs and promotional graphics. The problem is easy to spot: a lot of them look like they came from the same machine. Too many gradients. Too much text. Random icons. Awkward spacing....
Instagram’s New AI Assistant Knows What Works. Should You Listen?
Instagram is rolling out an AI assistant that can analyze how your content performs and help you figure out what to create next. For creators and small businesses, that could be really useful. It also raises an interesting question: How much should we let the platform...
AI Agents for Small Business: What Meta Muse Means for the Future of Work
Most people still use AI like a smarter search engine. Ask a question, get an answer. AI agents go a step further. They can actually do the work. Meta’s new Muse is a good example. Instead of asking it what you should do next, you can give it a job and let it take...
Executive Visibility FAQs
What is executive visibility?+
Executive visibility is the deliberate effort to make a leader’s expertise, perspective and leadership more visible to employees, customers, industry peers and other important audiences.
Do you ghostwrite LinkedIn content for executives?+
Yes. I can help develop posts, articles and other content based on an executive’s ideas and expertise while maintaining their individual voice.
Can you work with our communications team?+
Yes. I can complement an existing communications or marketing team by providing strategy, writing, content planning or additional project support.
Do you provide ongoing support?+
Yes. Engagements can range from a focused strategy or LinkedIn review to ongoing content planning and development.
Build a More Consistent Executive Presence
Whether you’re starting from scratch or trying to make an existing presence more strategic, I can help determine what makes sense and build a practical approach around it.