You Have Something to Say. Finding the Time Is the Problem.
Most executives and small business owners don’t need help having ideas. They need help turning those ideas into content consistently.
I help identify the topics worth talking about, develop a practical content strategy and turn your expertise into content that sounds like you.
How I Help
Strategy Development
Define the topics, audiences and opportunities that should shape an executive’s digital presence.
Content & Ghostwriting
Develop LinkedIn posts, articles and other thought leadership content in the executive’s voice.
Visibility & Engagement
Build a consistent presence through publishing, commenting, engagement and smart content distribution.
Executive Visibility Services
- LinkedIn strategy
- LinkedIn profile optimization
- Thought leadership strategy
- Content calendars
- Ghostwriting
- LinkedIn posts
- Articles and blog content
- Content promotion and engagement strategy
Support can range from a focused strategy or profile review to ongoing executive content development.
What I’ve Built for Executives
Start With the Executive, Not the Content Calendar
Effective thought leadership shouldn’t begin with, “What should we post this week?” It starts with what the executive knows, what they care about, what their audience needs and where they have a credible point of view.
From there, I help create a practical system for capturing ideas and turning them into content without making social media another full-time job.
What This Can Look Like
Listen
Conversations, existing content and business priorities help identify the executive’s voice and areas of expertise.
Plan
Develop themes, audiences and a realistic publishing approach.
Create
Turn ideas, conversations and expertise into posts, articles and other content.
Learn
Review performance and engagement to determine what resonates and improve the strategy.
Writing on Visibility and Thought Leadership
Why Businesses Should Have a Blog
A business blog can feel like one more thing to maintain. But a blog does something other channels do not do as well: it creates a permanent library of useful content your business owns. Every good article gives people another way to find you, understand what you do...
How Small Businesses Can Get Started With AI
Most small business owners ask some version of the same question: Where do I even start with AI? The news headlines don’t help. One says AI will replace everyone. The next says it’s overhyped. And don’t forget the predictions that AI will end the world. None of this...
AI Managed My Fantasy Football Team. Here’s Where I Draw the Line
I tried something new this week that gave me a glimpse of where AI is headed but it also made me a little uncomfortable. I used Muse, a new Facebook bot, to help manage my ESPN fantasy football team. I gave it my login information and watched as it navigated ESPN just...
Executive Visibility FAQs
What is executive visibility?+
Executive visibility is the deliberate effort to make a leader’s expertise, perspective and leadership more visible to employees, customers, industry peers and other important audiences.
Do you ghostwrite LinkedIn content for executives?+
Yes. I can help develop posts, articles and other content based on an executive’s ideas and expertise while maintaining their individual voice.
Can you work with our communications team?+
Yes. I can complement an existing communications or marketing team by providing strategy, writing, content planning or additional project support.
Do you provide ongoing support?+
Yes. Engagements can range from a focused strategy or LinkedIn review to ongoing content planning and development.
Build a More Consistent Executive Presence
Whether you’re starting from scratch or trying to make an existing presence more strategic, I can help determine what makes sense and build a practical approach around it.