You Don’t Need an Agency. You Need Someone Who Can Do the Work.
Small teams get stuck between doing social and digital themselves and paying agency retainers for work they can’t see.
I handle both the strategy and the execution: the posting, the campaigns, the content and the website behind it all, so the pieces actually connect.
How I Help
Social Strategy & Management
Decide which channels matter, then run them consistently.
Content & Campaigns
Develop the content and paid campaigns that reach the right audience.
Websites & Digital Presence
Build and improve WordPress sites and the content that lives on them.
Social Media & Digital Marketing Services
- Social media strategy
- Social media management
- Content development
- Paid social campaigns
- Digital content strategy
- Website strategy
- WordPress website development
- Website content
- Digital presence reviews
The social work and the website work usually belong together. Doing both means the content has somewhere to land.
Recent Social and Digital Projects
Fewer Channels, Done Consistently
Most small organizations are spread across more channels than they can maintain.
I’d rather pick the two that actually reach your audience, build a realistic content approach around them and put the remaining effort into the website and content that support them.
What This Can Look Like
Audit
Review current channels, content, website and results.
Focus
Choose the channels and content types actually worth the effort.
Build
Develop the content, campaigns and website pieces.
Run
Manage publishing, monitor performance and adjust.
Writing on Social and Digital
LinkedIn Collaborative Posts: What They Are & When to Use Them
LinkedIn is rolling out Collaborative Posts, which let individuals and Company Pages publish a post together. The obvious benefit is reach. One post can potentially reach both audiences. But I think the bigger value is credibility. If an executive volunteers with a...
Executives Don’t Need More Content. They Need a Point of View.
One thing I’ve learned helping executives on LinkedIn is that most don’t need more content. They need a clearer point of view. Many executives default to sharing company news, announcements and milestones. That’s fine, but it shouldn’t make up most of what they post....
You’re Probably Not Commenting Enough on LinkedIn
A few weeks ago, I commented on someone else’s LinkedIn post resulting in over 13,000 impressions and led to a few good new connections. The importance of visibility is something I talk about to executives. What you comment on LinkedIn can be almost as important as...
Social & Digital FAQs
Do you manage social media accounts?+
Yes. That can mean strategy only, or ongoing management including content development, publishing and community engagement.
Do you build websites?+
Yes. I build and improve WordPress sites, including site strategy, structure and the content on the pages.
Can you run paid social campaigns?+
Yes. Campaign strategy, setup, creative and reporting, usually alongside organic social work so the two support each other.
Do you work with small businesses?+
Yes. Much of this work is for organizations and small businesses that need agency-level thinking without an agency retainer.
Get Your Social and Digital Working Together
Tell me what you’re running now and what isn’t working. Usually the fix is fewer channels and better content, not more spend.